Recently a startup I know was heavily pressured by Apple to change their iOS app marketing material. The problem? The app was shown with a white iPhone image on their website.

That’s the first I’ve ever heard of Apple freaking out over the color of the iPhone skin in third party marketing materials. I asked a bunch of app developers if they’d ever heard about this, and none of these other developers had. And some prominent apps, like Flipboard and Path, use the white iPhone on their sites.

Apple has clear guidelines on the use of ios device images. There’s no specific rule about using only black device images, but there is a requirement that only approved images can be used. All of those approved images are black.

The private written communications I’ve seen from Apple, though, are quite clear on the restriction. In verbal communications they’ve said that…

View original post 60 more words

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s